Colours
This poster cleverly uses basic and primary colours, the sky being a blue tint, the fog surrounding the figure is a brownish yellow, and the writing at the bottom being either red or white. Doing this makes the image become very pleasing to the eye and something that would draw an audience to read what the poster is about.
Key image
The image of what we assume to be the antagonist of this film is a low angled full body shot, this creates suspense and tension due to the feeling that this character is overpowering us, it makes the audience feel dominated by the figures presence. It is noticeable that the character is wearing a mask to seal his identity, this is conventional of the thriller genre, as it creates a sense of the unknowing, which is key to the thriller genre of film and is often what makes a film like this successful.
Background
Behind the villain we can see a small glimmer of light, this could be a representation of hope, as though there's a chance that the protagonists, who ever they maybe, do have a chance of making it through the situation without dying.
Realism
This poster airs upon the boundaries of the real, but due to the eary, clouded environment we see this antagonist standing within it does feel as though it could be somewhere far from our own world.
Text colour and Font
The uses of the white text with the name and release date in red makes the most important information apparent to the viewer instantly, this means that if they are interested in the image of or the style of film, they do not need to stop and look to find what it is called, it is made apparent to them through the use of font and text colour.
Target Audience
This film is rated 18, thus the target audience is older people who enjoy thrillers, the poster also uses the plug 'from the producers of texas chainsaw massacre' this would then attract fans of this film as we would assume that the style of filming and editing would be similar.

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